Privacy Policy

Last updated: 3 July 2026

This Privacy Policy explains how m-eat! Premium Biltong collects, uses, stores and protects your personal information when you visit www.m-eat.co.uk, make a purchase, create an account, subscribe to recurring orders, subscribe to marketing communications, contact us, or otherwise use our services.

m-eat! Premium Biltong operates this website and online store, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience.

Our online store is powered by Shopify, which enables us to provide our ecommerce services to you.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

We may update this Privacy Policy from time to time by posting a revised version on this page. You should check this page occasionally to make sure you are happy with any changes.

Who We Are

For the purposes of applicable data protection laws, m-eat! Premium Biltong is the data controller of the personal information we collect from you.

You can contact us using the details below:

Email: customerservice@m-eat.co.uk
Address: 55 Weir Road, Unit 7 & 8, Wimbledon, England, SW19 8UG, United Kingdom

Personal Information We Collect

We may collect and process the following types of personal information, depending on how you interact with us:

Your name
Billing and delivery address
Email address
Phone number
Payment and transaction details
Account login details and preferences
Order history and purchase behaviour
Products you view, add to cart, add to wishlist, purchase, return or exchange
Subscription details, including recurring order frequency, subscription preferences, upcoming order dates, skipped orders, paused subscriptions and cancellation activity
Communications you send to us, including customer service enquiries
Survey responses, preferences and interests
Postcode and demographic information
Device information, including browser type, IP address, time zone and device identifiers
Website usage information, including pages visited, products viewed, referral sources, search terms and how you interact with our website
Marketing preferences and email engagement, such as whether you open or click our emails

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

How We Collect Personal Information

We collect personal information in the following ways:

Directly from you when you place an order, create an account, manage a subscription, complete a form, contact us, subscribe to marketing, enter a promotion or respond to a survey.
Automatically through our website using cookies, pixels, tags, log files, web beacons and similar technologies.
From service providers who help us operate our website, process orders, manage subscriptions, provide marketing services, manage customer communications, process payments, deliver orders and improve our services.
From third-party partners, where permitted by law and where relevant to the services we provide.

How We Use Your Personal Information

We use your personal information for the following purposes:

To Provide and Improve Our Services

We use your information to:

Process and fulfil your orders
Take payment and prevent fraudulent transactions
Arrange delivery, returns and exchanges
Create and manage your customer account
Provide customer support
Remember your preferences
Display relevant products and recommendations
Improve our website, products and services
Maintain internal records
Manage stock, fulfilment and operational performance

For Subscriptions

If you purchase a subscription or manage a recurring order, we may process your personal information to:

Create and manage your subscription
Process recurring payments
Send upcoming order reminders
Allow you to skip, pause, cancel or update your subscription
Apply subscription discounts, rewards or free gifts
Manage subscription-related customer support
Communicate with you about your subscription, billing, products or delivery schedule

We use Recharge to help provide and manage our subscription services.

To Communicate With You

We may use your information to:

Send order confirmations, shipping updates and service messages
Send subscription reminders and subscription account updates
Respond to your enquiries
Contact you about an issue with your order or subscription
Request feedback or reviews
Notify you about account or service updates

For Marketing and Advertising

Where permitted by law, we may use your personal information to send you marketing communications about products, offers, promotions, new launches, subscription benefits and other information we think may interest you.

This may include communication by email, SMS, postal mail or online advertising.

We may also use your personal information to show you relevant advertisements or marketing communications based on your previous purchases, browsing activity, cart activity or interactions with our website and emails.

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us.

Even if you opt out of marketing, we may still send you non-marketing messages, such as order updates, subscription updates, account messages or customer service communications.

For Analytics and Website Improvement

We use website and device information to:

Understand how customers browse and interact with our website
Assess the performance of our marketing and advertising campaigns
Improve the design, content and functionality of our website
Identify technical issues
Improve product recommendations and customer experience

For Security, Fraud Prevention and Legal Compliance

We may use your information to:

Protect our website, business and customers
Detect, prevent and investigate fraud or suspicious activity
Verify accounts and transactions
Comply with legal obligations
Respond to lawful requests from authorities
Enforce our terms, policies and rights
Resolve disputes

Lawful Bases for Processing

Where UK or EU data protection law applies, we rely on one or more of the following lawful bases to process your personal information:

Contract: where processing is necessary to provide products or services you have requested, such as processing and delivering your order or managing your subscription.
Consent: where you have given consent, such as for certain marketing communications or non-essential cookies.
Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, managing customer relationships and promoting our products.
Legal obligation: where processing is required to comply with applicable laws, tax rules, accounting obligations or lawful requests.

Service Providers We Use

We share personal information with trusted service providers where necessary to operate our business and provide our services.

These include:

Shopify — to host and power our online store, process ecommerce activity, manage checkout, support store functionality and provide related ecommerce services.
Recharge — to provide and manage subscriptions, recurring orders, subscription billing support, upcoming order reminders and subscription account management.
Google Workspace — for business email, internal communications, document storage, file management and administrative workflows.
Google Analytics — where enabled, to help us understand how customers use our website and to improve website performance.
Klaviyo — for email marketing, customer segmentation, marketing automation, campaign reporting and related customer communication services.
Payment processors — to securely process payments.
Delivery and fulfilment providers — to pick, pack and deliver orders.
IT, analytics and security providers — to help operate, protect and improve our website and systems.
Customer support providers — to help respond to enquiries.
Professional advisers — such as accountants, lawyers or insurers where necessary.
Authorities, regulators or law enforcement — where required by law.

We only provide these service providers with the personal information they need to perform their services for us.

We do not sell your personal information for money.

Relationship With Shopify

Our website and online store are powered by Shopify. Information you submit through our website may be transmitted to Shopify and processed by Shopify to provide ecommerce functionality, checkout, payment support, store security, analytics, fraud prevention and related services.

Shopify may also process certain information about your interaction with our store and other Shopify-powered stores to provide and improve its services. In some cases, Shopify may act as an independent controller of your personal information.

You can learn more about Shopify’s privacy practices by visiting Shopify’s own privacy policy and privacy portal.

Behavioural Advertising

We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

This may include using information about:

Products you viewed
Products you added to cart
Products you purchased
Pages you visited
How you interacted with our emails or website

You may be able to opt out of some targeted advertising through your browser settings, cookie preferences, advertising platform settings or industry opt-out tools.

International Transfers

Some of our service providers may process or store personal information outside the United Kingdom or the country where you live.

Where we transfer personal information internationally, we will take appropriate steps to protect your information in accordance with applicable data protection laws. This may include relying on recognised transfer mechanisms, such as adequacy decisions, standard contractual clauses, UK international data transfer agreements or equivalent safeguards.

How We Use Cookies

Cookies are small files placed on your device that help websites function, remember preferences and understand how visitors use the site.

We use cookies and similar technologies to:

Operate our website and checkout
Keep items in your basket
Remember your preferences
Allow account login and store functionality
Analyse website traffic and performance
Understand which pages and products are useful to customers
Improve our website and services
Support marketing, advertising and email performance tracking
Help prevent fraud and improve security

We may use the following technologies:

Cookies: data files placed on your device or computer, often including an anonymous unique identifier.
Log files: files that track actions occurring on the website and collect data such as IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
Web beacons, tags and pixels: electronic files used to record information about how you browse the website and interact with emails or adverts.

Some cookies are essential for the website to work properly. Others are optional and may be used for analytics, personalisation or marketing.

You can usually accept, reject or manage cookies through our cookie banner or your browser settings. If you disable certain cookies, some parts of our website may not work properly.

Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is no consistent industry standard for responding to these signals, our website does not currently alter its data collection and use practices when it receives a Do Not Track signal.

Links to Other Websites

Our website may contain links to other websites. Once you leave our website, we do not control the privacy or security practices of those third-party websites.

You should review the privacy policy of any external website you visit. We are not responsible for the protection or privacy of information you provide to third-party websites.

Security

We are committed to keeping your personal information secure.

We use appropriate technical, organisational and managerial measures to help protect personal information from unauthorised access, disclosure, alteration or loss.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. You should avoid sending sensitive or confidential information to us through insecure channels.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

The length of time we retain information depends on factors such as:

Whether you have an active customer account
Whether you have an active or historic subscription
Whether we need the information to process orders or provide services
Whether we need to keep records for tax, accounting or legal reasons
Whether we need the information to resolve disputes
Whether retention is required to prevent fraud or enforce our rights

When personal information is no longer needed, we will delete it, anonymise it or securely retain it only where required by law.

Your Rights

Depending on where you live and subject to applicable law, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Object to certain processing
Ask us to restrict how we process your information
Withdraw consent where processing is based on consent
Request a copy of your personal information in a portable format
Opt out of direct marketing

You can exercise these rights by contacting us at:

customerservice@m-eat.co.uk

We may need to verify your identity before responding to your request.

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain certain information to comply with legal, tax, accounting or fraud prevention obligations.

Marketing Preferences

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails.

You can also contact us at customerservice@m-eat.co.uk to update your marketing preferences.

If you opt out of marketing, we may still contact you about orders, deliveries, subscriptions, account activity, customer service matters or other non-marketing communications.

Children’s Data

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You may also have the right to complain to your local data protection authority.

In the UK, this is the Information Commissioner’s Office.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, technology, legal obligations or data protection practices.

When we update this policy, we will post the revised version on this page and update the “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information, or if you would like to exercise your rights, please contact us:

m-eat! Premium Biltong
55 Weir Road
Unit 7 & 8
Wimbledon
England
SW19 8UG
United Kingdom

Email: customerservice@m-eat.co.uk